14 Mar What Does SEO Mean?
Search Engine Optimization (SEO) refers to the things you can do to help your website appear higher on search result pages like Google, Yahoo, Bing, and other larger search engines.
Use of Keywords
So how do you make a website strong in content, yet still appealing to patients? It’s all in how you use keywords. Stuffing a website full of keywords without any meaning actually harms the amount of traffic your site receives. This, in turn, drastically lowers the chances of your site making it to the first page of Google.
Keywords need to be integrated into the blog posts and website naturally. Of course, the title of the post is generally going to be made up of the keywords a Google searcher would use. These phrases are called long-tail keywords.
People generally don’t just type in a random question into Google; they have a pretty good idea of what they want to look for. So instead of just typing “dentist”, they would probably search for “pediatric dentist near me.” Around 70% of all Google searches are made with long-tailed keywords. (source)
Make your website count with strong keywords, consistent blogging, and attractive content directed at your patients.
Not only does SEO rely on the correct use of content and keywords, it also heavily depends on what’s relevant. When something big happens-national disasters, presidential speeches, or the death of a celebrity-Google will find content that is relevant to your keyword search and rank it higher. So, while news about a national disaster can quickly take over people’s recent searches, it’s not relevant to your blog. It’s important to stay on top of all the important news happening in your industry.
Content and SEO go hand-in-hand. Finding a balance between the two is crucial to creating a relevant and informative website. The single most important aspect of any website is the content. Content not only brings visitors to your site, it’s the most important component of your SEO.